KTBlack Services and its family of companies are looking for Digital Marketing Specialist to join our growing software development team based in Amarillo, Texas.

As a Digital Marketing Specialist, you will work closely with our team to develop customer journeys and marketing for a new software product.

Key Responsibilities:

• Develop and execute email marketing campaigns to engage with our audience effectively.
• Create customer journeys to guide users through the platform, ensuring a seamless and personalized experience.
• Conduct keyword research, optimize website content, and implement SEO strategies to improve search engine rankings and drive organic traffic.
• Manage social media accounts (Facebook, Instagram, etc.) to increase brand awareness, share industry insights, and drive engagement through posts, stories, and interactive content.
• Plan and execute giveaways, promotions, and contests to attract new users, encourage participation, and foster community engagement.
• Monitor campaign performance, track KPIs, analyze data insights, and provide regular reports to measure success and identify areas for improvement.
• Work closely with the VP, product managers and developers to align marketing strategies, develop compelling content, and maintain brand consistency.

Qualifications:

• Bachelor's degree in Marketing, Digital Communications, or related field.
• Strong knowledge of email marketing platforms (e.g., Mailchimp, HubSpot, Active Campaigns), CRM systems, and marketing automation tools.
• Proficiency in SEO techniques, keyword research, and Google Analytics.
• Expertise in social media marketing, including content creation, audience engagement, and social media advertising.
• Excellent communication skills, creative thinking, and attention to detail.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.

What we offer:

• In-house Gym Membership
• Company laptop
• Full medical, dental, and vision insurance
• 401k
• Paid vacation
• Opportunity for advancement

Job Type: Full-time

Pay: $15.00 - $20.00 per hour

Expected hours: No less than 35 per week

Benefits:

• Paid time off

Schedule:

• Monday to Friday

Application Question(s):

• Do you live in Amarillo or willing to relocate?

Experience:

• Facebook Advertising: 1 year (Preferred)
• SEO: 1 year (Preferred)
• Social media marketing: 1 year (Preferred)
• Google Ad Manager: 1 year (Preferred)

Work Location: In person